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Coastal Content Agency

Make.com
47 automationsMarketing Agency

Last audit: Mar 25, 2026

Automation Health Score

34/100
Critical

AI Diagnostic

Generating diagnostic...

Issues Found

🔴

Critical

3

Client Onboarding Webhook Failure

New Client → Slack + Asana + Google Drive

New clients are not being onboarded automatically. Your team has been manually creating folders, Slack channels, and Asana projects for the last 3 days — missing SLA windows and burning 2+ hours per new client.

Recommendation: Check the webhook trigger URL — it likely expired after your Make.com plan renewal. Reconnect the trigger and test with a sample payload.

Invoice Generation Stopped

Monthly Invoice → QuickBooks + Email Client

Zero invoices have been generated or sent in the last 19 days. At your average of 12 invoices/month ($4,200 average), this represents ~$50,000 in unbilled work that clients may dispute if invoiced late.

Recommendation: The QuickBooks OAuth token expired. Re-authenticate in Make.com's connection settings, then manually trigger the missed invoices from your billing spreadsheet.

Social Media Scheduler Silent Failure

Content Calendar → Buffer → LinkedIn + Twitter

Your content calendar shows 34 posts scheduled over the last 2 weeks, but Buffer received 0. Clients paying for social media management have had zero posts published — potential contract violations.

Recommendation: Buffer's API changed their rate limit headers. Update the scenario to use Buffer's v2 endpoint, or switch to the native Buffer module in Make.com which handles this automatically.
🟡

Warning

2

Client Report Emails Missing Names

Weekly Report → Format → Email Client

41% of weekly report emails are being sent with 'Hello ,' instead of 'Hello [Client Name],' — the name field mapping is producing empty strings. Clients notice and it looks unprofessional.

Recommendation: The Google Sheets column for client names was shifted by one column during a recent sheet restructure. Update the field mapping in the Router module to reference column C instead of column B.

Approaching Make.com Operations Limit

Account-wide

You've used 78% of your monthly Make.com operations allocation with 9 days remaining. At current burn rate, you'll hit the limit in 4 days — all scenarios will pause until the billing cycle resets.

Recommendation: Review your highest-volume scenarios (content scheduling runs ~200 operations/day). Consider upgrading your plan or optimizing the content batch scenario to process multiple items per operation.
🔵

Info

2

Zombie Automation: Old CRM Migration

HubSpot → Salesforce Contact Sync

This scenario was created during your CRM migration 8 months ago and is still active, consuming ~30 operations/month. The migration is complete — these operations are wasted.

Recommendation: Turn off this scenario. The migration is done and the sync is no longer needed. This will free up ~30 operations/month from your quota.

Duplicate Notification Paths

New Lead → Slack #leads + Email + SMS

Your team gets the same new lead notification via Slack, email, AND SMS — all from separate scenarios. This creates notification fatigue and wastes 3x the operations. No business risk, but inefficient.

Recommendation: Consolidate into a single multi-step scenario that sends to Slack (primary) and email (backup). Remove the SMS scenario unless your team specifically needs mobile alerts.